72% of Online Users On Social Media

Jennifer Robinson of the Las Vegas Business Press recently shared an insightful story about small business owners using social networking to connect with existing and potential clients. Among other things, she mentions that over a billion people are using Facebook, and hundreds of millions have a Twitter account. Worth a gander. The Ramirez Group’s Daily Snippet offers readers valuable facts and data for further analyzing a variety of topics. Today we add to the conversation about the relative value of social media to businesses, personal brand, non-profits, and other organizations seeking affordable means of marketing. 72% of adults who use the internet are social media users. This data comes from a recent study published by Joanna Brenner, Aaron Smith of the Pew Internet and American Life Project. Putting that in perspective, another study published by Pew reveals that 85% of American adults use the internet.

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