It’s true, a lot of people just don’t “get” Twitter. I’ve heard people say it time and time again. As one of the top ten visited websites in the world, obviously a lot of people do get it. But just how important is Twitter to your business or messaging efforts?
Nearly one in ten U.S. adults get their news on Twitter.
On top of that, almost one in six American adults use Twitter according to a report published by Pew Research Center.
Twitter comes in third place for websites that drive traffic to other websites. No surprise Facebook tops that list, though interestingly enough Pinterest came in 2nd place. It probably depends on your niche right now, but Pinterest has quickly become one of the better online sources to drive traffic to your website.
Regardless of how you feel about the platform’s user-friendliness, if you are engaging in online marketing efforts, Twitter is a must have tool in your digital arsenal.